So why do so many of the blurbs I read make me think poorly of the book? I find spelling errors, errors in grammar, typos, run-on sentences, half sentences, meaningless sentences, bluster, blather, biography, and horrible cliches. If the description of the book is poorly written, there is a good chance that the book will be poorly written too. But the reverse is also true--an interesting and exciting description will often hook someone fishing for books.
As a Smashwords and Kindle author and formatter--and because I am always on the lookout for exciting new literature--I carefully read hundreds of blurbs a day. Yet I haven't found an interesting one in months and I'm starting to despair.
This is not a mini-essay on how to write good blurbs. In fact, if I knew the secret to good blurb writing I would be a much better-selling author than I presently am. All I'm saying is that authors should pay special attention to what they put in their 400-word descriptions. If potential readers don't enjoy the description, they'll never get to the actual book.